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Your hat’s best ally.
Designed to preserve and clean your Salt Mafia gear the right way, The Hat Soap is made with three all-natural ingredients that protect performance fabrics while keeping every brim fresh. Literally watch the grease and sweat lift from the fabric as it restores your hat to like-new condition.
Safe for all Salt Mafia hats and performance materials
Extends the lifespan and shape of your hat
Made with 3 pure, natural ingredients — no chemicals or dyes
Pulls grease, salt, and sweat out instantly
Works for both light rinses and full deep cleans
Crafted to protect waterproof coatings and Buoy-Brim™ tech
Eco-friendly and biodegradable — good for your gear and the planet
Quick Clean
Run your hat under warm water, then work a small slice of The Hat Soap across the surface. Let it sit for 5 minutes and rinse thoroughly.
Deep Clean
Fill a bucket with warm water just enough to submerge your hat. Drop in a small slice of The Hat Soap and mix until suds form. Swirl your hat, let it soak for up to 2 hours, then rinse clean and hang dry.
Ocean Breeze – Crisp ocean air and clean saltwater freshness
Fall Wind – Classic fall tones with a subtle earthy balance
Zest – Fresh, bright, and clean with notes of apple and natural botanicals
Pumpkin Spice – A Salt Mafia seasonal staple that smells exactly like fall
Non-Scented – Zero fragrance. Just pure, clean performance