SALT FAM REWARDS
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Buy One, Get One FREE
High-performance eyewear designed for the water. 100% polarized, scratch-resistant, and guaranteed to float. Get two pairs for the price of one.
Back by Popular Demand
Our best-selling Pinwheel is restocked and ready for the dog days of summer. Grab yours before it's gone again.
BUILT FOR THE DEEP BLUE
Meet The Riptide. Performance engineering meets pure ocean energy, crafted for those who live for the water.
the perfect summer shorts
Lightweight performance shorts designed to transition seamlessly from outdoor activities to casual wear. Available in 7" and 9" lengths.
Made for Hot Summer Nights
Bring the energy after dark with The Patches Pulse.
THE BREAKER SHORTS
Engineered for nonstop days in and out of the water - this is your go-to swim trunk for every condition. Available in 5.5" and 7".
THE DORADO 2.0
The Dorado 2.0 is officially restocked. One of our best-selling summer hats is back in limited quantities. Grab yours while it lasts!








this hat is built different
Over 15k 5-star Reviews
Fights Sweat
durable
band
soak to clean
Salt Fam Rewards Porgram
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FLEXWAVE: MADE TO MOVE
Experience FlexWave Technology: the ultimate 4-way stretch hat material designed for maximum mobility and durability.




































Polarized precision
Scratch-resistant, ultra-light, and built to float when the adventure gets deep.
The most comfortable hat you’ll ever wear. Period.
Whether you’re offshore, on a trail, or just outliving the 9 to 5, these hats are engineered to move with you. It’s ultra-light, floats with our Buoy-Brim™ tech, and shrugs off sweat and salt with next-level water resistance.
Water, sweat + Stain resistant
floats with our Buoy-Brim™ tech
SPF 50+, Breathable + Airy
Retains its shape over time
CUSTOM GEAR ORDERS
Get high-quality gear tailored to your organization. We combine premium materials with professional-grade manufacturing techniques to deliver apparel that lasts.
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