NEW DROPS

COLD GEAR

Hats

Sunglasses

Bags

Shorts

Shirts
HAPPENING NOW

OUR BIGGEST SALE OF THE YEAR IS LIVE

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NEW GEAR DROPS

SHOP The latest gear from our collection

SHOP COLLECTION
The hoodie
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COLD WEATHER DNA

WARMTH, COMFORT, AND DURABILITY – REDEFINED.

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The element 2.0
duffle
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WATERPROOF TRAVEL BAGS

Your Gear Stays Dry. Guaranteed.

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The shade
blue/blue
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SEE EVERYTHING. CATCH MORE.

BUILT FOR THE WATER, DESIGNED FOR THE BOLD.

SHOP SUNGLASSES
The sandstorm
7-flat
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100% FLOATABLE WITH BUOY-BRIM™

THE HATS THAT REFUSE TO SINK. PERIOD.

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The carbon
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FROM THE BOAT TO THE BAR

PERFORMANCE APPAREL THAT LOOKS AS GOOD AS IT FEELS

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this hat is built different.

Over 15k 5-star Reviews

files/water-and-sweat-proof.svg Repels Water &
Fights Sweat
files/sweat-lightweight.svg light-weight &
durable
files/anti-bacteria.svg antimicrobial inner
band
files/washable.svg Machine wash or
soak to clean

Best Sellers

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Quick buy
The canyon
7-flat
$49.00 $29.40
Quick buy
The canyon
curved
$49.00 $29.40
Quick buy
The flexwave-night
6-curved
$49.00 $29.40
Quick buy
The flexwave-night
curved
$49.00 $29.40
Quick buy
The flexwave-wash
6-curved
$49.00 $29.40
Quick buy
The tux 2.0
flat
$49.00 $29.40
Quick buy
The flexwave-night
7-flat
$49.00 $29.40
Quick buy
The tux 2.0
curved
$49.00 $29.40
Quick buy
The ghost
curved
$49.00 $29.40
Sold out
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The canyon
6-curved
$49.00 $29.40
Quick buy
The canyon
flat
$49.00 $29.40
Quick buy
The tux 2.0
7-flat
$49.00 $29.40
Quick buy
The phantom
6-curved
$49.00 $29.40
Sold out
Quick buy
The tux 2.0
6-curved
$49.00 $29.40
Quick buy
The ghost
7-flat
$49.00 $29.40
Quick buy
The phantom
curved
$49.00 $29.40
Quick buy
The pulse
7-flat
$49.00 $29.40
Quick buy
The pulse
curved
$49.00 $29.40
Quick buy
The phantom
7-flat
$49.00 $29.40
Quick buy
The phantom
flat
$49.00 $29.40

performance gear

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Quick buy
The thermawave hoodie
$74.00 $44.40
Black
THE THERMAWAVE HOODIE
 Navy Blue
THE THERMAWAVE HOODIE
Quick buy
The hoodie
$59.00 $35.40
Black
THE HOODIE
 Grey
THE HOODIE
Quick buy
The usa t
$39.00 $23.40
Quick buy
The usa - men's ls
$70.00 $42.00
Quick buy
The shell-lite
jacket
$89.00 $53.40
Beige
THE SHELL-LITE (jacket)
 Green
THE SHELL-LITE (jacket)
Quick buy
The horizon
$70.00 $42.00
White
THE HORIZON
 Arctic
THE HORIZON
Quick buy
The pinwheel
$70.00 $36.00
Sold out
Quick buy
The rig
$70.00 $36.00
Deep Blue
THE RIG
 Carbon Black
THE RIG
 Slate
THE RIG
 Sea-foam Mint
THE RIG
 Sage Green
THE RIG
 Arctic Blue
THE RIG
 Neon Yellow
THE RIG
 Aqua
THE RIG
 Tangerine
THE RIG
 Dark Red
THE RIG
+ 7 more
Quick buy
The tribe
$65.00 $28.00
SAND
THE TRIBE
 AQUA
THE TRIBE
 GREEN
THE TRIBE
Quick buy
The mahi
$70.00 $42.00
Arctic
THE MAHI
 Sand
THE MAHI
Quick buy
The core
$39.00 $23.00
Arctic
THE CORE
 Grey
THE CORE
 Mint
THE CORE
 Black
THE CORE
 Navy
THE CORE
 Deep Blue
THE CORE
 Tan
THE CORE
+ 4 more
Quick buy
The pincher
$70.00 $36.00
Arctic Blue
THE PINCHER
 Pearl Grey
THE PINCHER
Quick buy
The puppet
$70.00 $42.00
Deep Blue
THE PUPPET
 Mint
THE PUPPET
 Grey
THE PUPPET
 Aqua
THE PUPPET
+ 1 more
Quick buy
The og
$70.00 $59.00
Black
THE OG
 White
THE OG
Quick buy
The carbon
$70.00 $36.00
Deep Blue
THE CARBON
 Timber Green
THE CARBON
 Carbon Black
THE CARBON
 Lagoon
THE CARBON
 Slate
THE CARBON
 Sky Blue
THE CARBON
+ 3 more
Quick buy
The tank 2.0
$32.00 $18.00
Navy
THE TANK 2.0
 Grey
THE TANK 2.0
 Sky
THE TANK 2.0
 Black
THE TANK 2.0
+ 1 more
Quick buy
The drift
$59.00 $28.00
Navy
THE DRIFT
 Forest
THE DRIFT
 Mint
THE DRIFT

Made For Adventure

performance hats

engineered for the elements

waterproof bags

keep your gear safe and secure

Performance Sunglasses

engineered for the elements

Performance Shirts

engineered for the elements

essential cold weather gear

new hoodies, jackets, pants, and beanies

Shop Collection

limited releases

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Vice Collection
Back on all styles and sizes
CANYON
Canyon collection
Top selling collection
Ghost Collection
Blackout with glow embroidery
Thread Collection
Our first hat, re-designed
Bahamas Collection
Built for Bahamas
Shock Collection
TUX 2.0 met with electric blue

The most comfortable hat you’ll ever wear. Period.

Whether you’re offshore, on a trail, or just outliving the 9 to 5, these hats are engineered to move with you. It’s ultra-light, floats with our Buoy-Brim™ tech, and shrugs off sweat and salt with next-level water resistance.

icon Water, sweat + Stain resistant
icon floats with our Buoy-Brim™ tech
icon SPF 50+, Breathable + Airy
icon Retains its shape over time
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shop by color

Black

White

Blue

Brown

GREEN

RED

shop by hat style

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Flexwave
Features flexible, ventilated performance fabric designed for movement and maximum airflow.
FLAT
A structured style with a perfectly flat visor for an uncompromising statement.
6-CURVED
The classic, six-panel favorite with a curved brim for an effortless, comfortable fit.
7-FLAT
A high-profile, modern crown paired with a straight visor for a deep, structured look.
CURVED
The tried-and-true shape with a curved brim for maximum wearability and reduced glare.
ALL OTHERS
Our rotating collection of specialized items, including beanies and unique limited-edition drops.

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